MBA in Services Sciences, Management and Engineering (SSME)
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1. Introduction
SSME is a new interdisciplinary field that combines the knwoledge of science, engineering and management to improve services. These different types of knowledge are absolutely essential for the success of organizations in the so-called service- and knowledge-based economies.
At present, services are predominant in the more developed economies (both in terms of contribution to employment as well as in terms of contribution to the product). A wide range of services is increasingly more technology-intensive and more demanding as regards skills and qualifications. |
Large corporations are therefore asking Universities that they adapt their education and training to this new reality.
The ULHT aims to be at the forefront of this process in Portugal. It is therefore committed to developing this new field of multidisciplinary knowledge not only in terms of teaching but also of research.
The main goals of the new MBA in SERVICES SCIENCES, MANAGEMENT AND ENGINEERING (SSME) are:
- to provide methods for scientifically analysing services;
- to efficiently manage services;
- to maximize service productivity;
- to solve problems resulting from service features with a view to improving its productivity;
- to explore a new conceptual framework for systematically developing innovation.
2. Study program
Service systems (25 hrs):
- What are services?
- Characteristics of services.
- What is the science of services?
- The emergence of information and services economy.
- The state-of-the-art in service science.
- Jobs and the future of work in an information and services economy.
Management of innovation, technology and knowledge (25 hrs):
- Introduction to the information and services economy.
- Theories on innovation.
- Innovation in services.
- Organizing and managing innovation in service companies.
- Technology management.
- Knowledge management.
Strategy in an information and services economy (20 hrs):
- Concepts.
- Strategic formulation and decisions.
- Implementing strategy.
- Strategy in the information and services economy.
- Case studies.
Marketing of services (20 hrs):
- Marketing in the 21st century.
- Consumer satisfaction.
- Marketing planning.
- Marketing strategy.
- Characteristics of services and their implications in the practice of marketing management.
- Marketing research.
Accounting for services and knowledge (30 hrs):
- Accounting principles.
- National and international accounting norms.
- Classes of financial demonstrations.
- Analysis of financial demonstrations.
- Accounting for services and knowledge.
Finance for services and knowledge (30 hrs):
- Financial information.
- Financial analysis.
- Companies’ financial structure.
- Dividend policy.
- Company evaluation.
- Company restructuring.
- Risk management.
- Finances for services and innovation.
Logistics/production (30 hrs):
- Characterization of distributions channels.
- Design and development of distribution channels.
- Managing distribution channels.
- Logistics in the service area.
- Production systems.
- Production programming.
- JIT production.
- Quality Management and Control.
Mathematical methods (20 hrs)
- Statistical concepts.
- Prediction methods.
- Managing the prediction process.
ICT Techniques / Business Intelligence (25 hrs):
- Introduction to information systems.
- Types of information system.
- Managing information systems in the services area.
- Business Intelligence: on-line consumer profile; e-market Research.
Web services / Architecture and design of IT service systems (25 hrs):
- State-of-the- art in the area of overall system design for efficient web services.
- Customer service requirements in terms of throughput, availability, power and cost.
- Development of web sites: 3W`s – Web design, Web promotion, Web performance.
Organizational behaviour (20 hrs):
- The nature of organizational behaviour (Total Quality Management).
- Motivation: Content and process theories.
- The group (Group structures and process; Decision-making; Leadership).
- The organization (Organizations’ structure and dynamics).
Intellectual property /legal environment in business (20 hrs):
- The legal environment of business.
- The new context of innovation and patent.
- Property protection in the services sector.
3. Assessment
Since we aim to encourage students to draw projects and do research in this area, assessment will consist in:
- a report (25%).
- a project (50%).
- a working paper (25%).
It is fundamental for the success of the course that students participate in 75 % of the modules of the study plan.
4. Schedule
This MBA has a duration of 290 Hours.
Classes (26 october 2007 / 27 june) take place on Fridays and Saturdays every 15 days, on the following schedule:
- Fridays: 2 pm to 11 pm with an hour break for dinner.
- Saturdays: 9 am to 1 pm and 2 pm to 6 pm.
- At the beginning of the course the full schedule will be presented with the dates of all the sessions, which will not be altered so as to enable students to adequately manage their time.
5. Applicants
All those with university degree (BA or BA Honours) who wish to do research in this area.
6. Skills to develop
- Global thinking.
- Group work.
- Problem solving.
- Acquisition of solid culture in the SSME field.
7. Accreditation
This MBA will be integrated in the Applied Social Sciences Study and Research Unit ID - 462 FCT (Territory, Culture and Development Research Centre - TERCUD).
The internationalization of this program will be made through the cooperation and exchange of foreign teachers as well as students.
This program establishes very close relations with the industry in various areas. The first MBA underlines the fields of Tourism, Culture Services and Scientific Consultancy Services, where there already exists, at University level, a critical mass of teachers with a history of practical activity and research work.
When completed, this MBA confers 60 ECTS at 2nd Cycle level.
8. Field trips
During the course field trips to companies will be organised.
9. Scientific coordination
Professor António Augusto Costa:
- PhD in Economy, Université Lumiére, Lyon 2.
- Teacher at Universidade Lusófona de Humanidades e Tecnologias since 1992.
- Consultant in Investment Projects and European Affairs.
- Director of the MBA course of ULHT since its creation in 2001.
- Director of the Course in Accounting, Fiscal Science and Auditing, of the Economy and Management Department of ULHT.
- Managing Director of ULEGE (Universidade Lusófona’s Business School) ANGOLA since its creation (2005) and Consultant for Lusofone and International Relations of ULEGE.
Professor Manuel Costa Leite:
- PhD in Cognitive Sciences and Computation by the University of Sussex, United Kingdom.
- Director of Management Computation and Computer Engineering Management Areas at the Universidade Lusófona de Humanidades e Tecnologias:
- Reviewer of EISTA – Educational Information Systems Technology Association, Florida, USA.
- Project Director on the ICT Factor in the development indicators.
10. Contacts
C/o Drª. Magda Mata
Universidade Lusófona de Humanidades e Tecnologias
Av. do Campo Grande, 376
1749-024 Lisboa - Portugal
Phone: 21 751 55 00 (ext. 2350 – Ms. Magda Mata)
Fax: 21 751 55 45
magda.mata@ulusofona.pt
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